Feed the Algorithm Enough Events to Optimize
Feed the Algorithm Enough Events to Optimize is a paid ads tactic for getting your first users: Sizing your daily budget so the ad platform collects enough of your target conversion events each day to actually learn and optimize, then graduating to automated target-CPA bidding.
It's a strong fit for Consumer / mobile apps teams, and works especially well for consumer mobile apps, app-install campaigns. As a paid ads play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Paid ads
- Best for: consumer mobile apps, app-install campaigns
- Effort: Medium
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does paid ads work for this?
Bidding algorithms need a minimum volume of conversion signals daily to find profitable users; starve them of events and they optimize on noise, wasting the whole budget.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- I Built a $100K/Month Android App · youtube.com