HowTheyGotUsersHowTheyGotUsers

Earn Followers by Engaging Out and Getting Reposted

Earn Followers by Engaging Out and Getting Reposted is a social & short-form tactic for getting your first users: Their entire Instagram following came organically with zero paid promotion, by actively engaging on other accounts and getting their posts reshared to others' stories and feeds.

It's a strong fit for Newsletters / media teams, and works especially well for Solo creators, bootstrapped newsletters. As a social & short-form play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formMedium effortSlow

Why does social & short-form work for this?

Outbound engagement and reshares put you in front of new, aligned audiences for free.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Earn Followers by Engaging Out and Getting Reposted" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Earn Followers by Engaging Out and Getting Reposted" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Social & short-formHigh effort· Slow

Give Hours of Free 1-1 DM Help to Brute-Force an Audience

Spending hours every day reviewing people's work and giving real advice over Twitter DMs to build a genuinely engaged audience from zero.

Read the steps →
Social & short-formHigh effort· Slow

Find One Winner, Then Pour Gasoline On It

Once a single piece of content reliably converts, treat it as a template and scale it aggressively, with your own variations, hired creators, and paid amplification, until it stops working.

Read the steps →
Social & short-formMedium effort· Medium

Open Your Launch Video With a Standup Comedy Hook

A short (~50 second) launch video that opens with a comedian cracking a joke about the niche's pain point, then pivots straight into introducing the product or report.

Read the steps →
Social & short-formHigh effort· Fast

Validate-Then-Replicate: Find One Winning Format and Multiply It

Proving demand through competitors' viral videos, recreating the proven format, then scaling the one that pops across many creators and accounts.

Read the steps →
Social & short-formLow effort· Medium

Tag Featured Creators So They Amplify to Their Audience

When you post about someone's product, @-mention the creator directly so they feel compelled to like, comment, and retweet, pushing your post out to their entire follower base for free.

Read the steps →
Social & short-formMedium effort· Medium

Offer Free Expert Help in Public to Mine Leads

Posting 'I'm an expert in X, tell me your problem and I'll help' style offers on social media, which doubles as lead-gathering and promotion as long as it's rooted in genuinely wanting to help.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel