Dogfood Your Own Referral Tool to Acquire Customers
Dogfood Your Own Referral Tool to Acquire Customers is a product-led growth tactic for getting your first users: Refgrow runs its own affiliate/referral program using Refgrow itself; 8 of its first 25 paying customers came in through that program.
It's a strong fit for teams of almost any kind, and works especially well for products with built-in referral/affiliate mechanics. As a product-led growth play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: products with built-in referral/affiliate mechanics
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
Using your own product as a top acquisition channel both proves it works and creates a compounding referral loop.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com