HowTheyGotUsersHowTheyGotUsers

DM Competitor Users to Pitch Switching

DM Competitor Users to Pitch Switching is a cold outreach tactic for getting your first users: Find people openly using a paid competitor on Reddit and DM them that they could save money by moving to you.

It's a strong fit for teams of almost any kind, and works especially well for cheaper alternative to an incumbent. As a cold outreach play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Cold outreachMedium effortFast

Why does cold outreach work for this?

People already paying for the category are the warmest possible cold list.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "DM Competitor Users to Pitch Switching" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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