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DM Commenters Without Leaving the Thread

DM Commenters Without Leaving the Thread is a cold outreach tactic for getting your first users: Reddit lets you message people straight from inside a comment thread, so you can hit ~50 prospects in 20 minutes by working threads full of people describing your target problem.

It's a strong fit for teams of almost any kind, and works especially well for early customer discovery and first-user outreach. As a cold outreach play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Cold outreachMedium effortFast

Why does cold outreach work for this?

Threads with many commenters let you fire off dozens of contextual DMs fast without leaving the page.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "DM Commenters Without Leaving the Thread" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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