Defend Your Own Name in the Auction
Defend Your Own Name in the Auction is a paid ads tactic for getting your first users: Buying ads on searches for your own brand name so that you, not an opportunistic competitor, own the top of the results page when people are specifically looking for you.
It's a strong fit for teams of almost any kind, and works especially well for Established brands with growing organic recognition. As a paid ads play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Paid ads
- Best for: Established brands with growing organic recognition
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does paid ads work for this?
The more demand your other marketing creates, the more valuable your branded searches become to competitors, so a modest defensive spend prevents others from intercepting customers you already won.
The exact steps (3)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.