HowTheyGotUsersHowTheyGotUsers

Convert Your Existing Agency Clients Into the New Product

Convert Your Existing Agency Clients Into the New Product is a first users & traction tactic for getting your first users: Instead of chasing only cold prospects, the founder seeded his new SEO tracker by migrating his agency's existing book of clients onto the product, which was a major reason he reached 35k MRR.

It's a strong fit for Agencies / services teams, and works especially well for Founders spinning a product out of a services or agency business. As a first users & traction play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

First users & tractionMedium effortMedium

Why does first users & traction work for this?

Existing clients already trust you and have the exact problem, so they convert far faster than strangers.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / services

Frequently asked

What kind of products does the "Convert Your Existing Agency Clients Into the New Product" tactic work for?
It is a good fit for Agencies / services — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Convert Your Existing Agency Clients Into the New Product" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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