HowTheyGotUsersHowTheyGotUsers

Convert Group Comments Into 1:1 DMs and Broadcast the Traction

Convert Group Comments Into 1:1 DMs and Broadcast the Traction is a communities tactic for getting your first users: When the FB posts blew up, the founder personally DM'd over 250 interested people for 12 hours straight, then tweeted about the Facebook traction, which nearly doubled the number of people wanting to try the product within a week.

It's a strong fit for Info products / courses teams, and works especially well for Solo and small-team founders during a viral spike. As a communities play, plan for high effort and expect results to show up quickly, all grounded in 1 linked primary source.

CommunitiesHigh effortFast

Why does communities work for this?

1:1 DMs turn casual interest into committed beta users, and publicly showing the traction creates social proof that pulls in even more people.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Convert Group Comments Into 1:1 DMs and Broadcast the Traction" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Convert Group Comments Into 1:1 DMs and Broadcast the Traction" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

CommunitiesLow effort· Fast

Post in Facebook Lifetime-Deal Groups With an Optimized Link Preview

The founder searched Facebook for 'lifetime deals' groups, joined the most relevant, and posted with a deliberately attractive link preview, which became the top-converting channel for the launch.

Read the steps →
CommunitiesMedium effort· Slow

Recruit First Users From the Niche Forums They Already Live In

Instead of leaning on waitlist signups or a Product Hunt page, find the specific forums and Facebook groups where your target users discuss their problems and win users there with helpful content and a soft sell.

Read the steps →
CommunitiesMedium effort· Medium

Auto-Capture Member Emails at the FB Group Approval Gate

Turn a Facebook group into an email-list engine by capturing the answers new members give at the join gate and piping them straight into an autoresponder.

Read the steps →
CommunitiesHigh effort· Fast

Run a Coordinated Lifetime-Deal Launch With a Facebook Community's Admins

Stuck at 5 paying customers, they found a closed Facebook group of deal-hunting tech enthusiasts, contacted the admins, and ran a coordinated live launch with a community-exclusive deal — jumping from 5 to 320 paying customers in a week.

Read the steps →
CommunitiesMedium effort· Fast

Bait Comments With Free Audits to Game the IH Homepage

Run a 'comment your link and I'll give free growth advice' thread, then use the resulting flood of replies to push the post onto the IndieHackers homepage and funnel votes to a simultaneous Product Hunt launch.

Read the steps →
CommunitiesMedium effort· Medium

Replicate the Comment Play Across Group Platforms

Take the same 'answer questions plus soft plug' approach beyond TikTok into LinkedIn groups, Facebook groups, Discord, and Slack communities that discuss your topic.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel