HowTheyGotUsersHowTheyGotUsers

Choose the Niche, Not Just the Idea

Choose the Niche, Not Just the Idea is a first users & traction tactic for getting your first users: A repeatable screen for picking which market to enter, weighting it toward audiences that are large, motivated, and quick to pay.

It's a strong fit for Consumer / mobile apps and Info products / courses teams, and works especially well for consumer mobile apps, content sites, info products. As a first users & traction play, plan for medium effort and expect results to build gradually over time, all grounded in 8 linked primary sources.

First users & tractionMedium effortSlow

Why does first users & traction work for this?

Demand, urgency, and willingness to pay are properties of the market, not your execution, so picking a strong niche front-loads most of your odds of success before you build anything.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile appsInfo products / courses

Frequently asked

What kind of products does the "Choose the Niche, Not Just the Idea" tactic work for?
It is a good fit for Consumer / mobile apps and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Choose the Niche, Not Just the Idea" tactic verified?
It is drawn from 8 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Core Human Desires App and $1M with ChatGPT, is in the paid library.

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