HowTheyGotUsersHowTheyGotUsers

Chase Bottom-Funnel Keywords Over High-Volume Ones

Chase Bottom-Funnel Keywords Over High-Volume Ones is a seo & organic tactic for getting your first users: Rather than ranking for big top-of-funnel terms that pull in researchers who never buy, the approach targets lower-volume queries that signal someone is actively choosing a vendor.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with long sales cycles. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

Comparison, alternatives, and pricing searches convert far better even though they have lower volume.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Chase Bottom-Funnel Keywords Over High-Volume Ones" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Chase Bottom-Funnel Keywords Over High-Volume Ones" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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