HowTheyGotUsersHowTheyGotUsers

Build Links Deliberately — and Measure the Only Number That Pays

Build Links Deliberately — and Measure the Only Number That Pays is a seo & organic tactic for getting your first users: Run an active link-building program combining outreach tools, manual relationship outreach, and occasional paid placements — then judge success by real organic clicks rather than vanity authority scores.

It's a strong fit for B2B SaaS teams, and works especially well for any, especially content-heavy SaaS. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Mixing automated discovery with genuine human outreach earns durable links, and optimizing against actual clicks (not a third-party authority metric) ties your effort directly to revenue — one team credited this loop with thousands in organic revenue.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Build Links Deliberately — and Measure the Only Number That Pays" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build Links Deliberately — and Measure the Only Number That Pays" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Zero to $40K/Month With One Marketing Channel and SEO for Indie Hackers: What Actually Moved the Needle, is in the paid library.

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