HowTheyGotUsersHowTheyGotUsers

Build Landing Pages Before You Buy More Clicks

Build Landing Pages Before You Buy More Clicks is a paid ads tactic for getting your first users: Scaling conversion capacity — dedicated, tightly matched landing pages — in step with budget, instead of pouring more money into the same few pages.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, lead-gen sites. As a paid ads play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Paid adsHigh effortSlow

Why does paid ads work for this?

Doubling spend against the same pages just bids up your cost per click, while doubling relevant pages lifts conversion rate so spend compounds instead of inflating costs.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Build Landing Pages Before You Buy More Clicks" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Build Landing Pages Before You Buy More Clicks" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via SaaS Google Ads Strategy: $5K to $50K/mo, is in the paid library.

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