HowTheyGotUsersHowTheyGotUsers

Build in Public and Reply to Every Comment on Launch Day

Build in Public and Reply to Every Comment on Launch Day is a launches & ph/hn tactic for getting your first users: Throughout the launch the maker ran a build-in-public thread on Twitter, replied to every single comment immediately, and added live chat support to the site.

It's a strong fit for Newsletters / media teams, and works especially well for solo makers on launch day. As a launches & ph/hn play, plan for high effort and expect results to show up quickly, all grounded in 1 linked primary source.

Launches & PH/HNHigh effortFast

Why does launches & ph/hn work for this?

Fast, personal responsiveness converts curious visitors and keeps your post active and visible during the launch window.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Build in Public and Reply to Every Comment on Launch Day" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build in Public and Reply to Every Comment on Launch Day" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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