Build in Public and Hijack the "What Are You Working On?" Threads
Build in Public and Hijack the "What Are You Working On?" Threads is a social & short-form tactic for getting your first users: Posting steady progress updates about your product on Twitter and replying inside high-traffic recurring prompt threads (like IndieHackers' "what are you working on?") to surface your project in front of an already-gathered audience.
It's a strong fit for teams of almost any kind, and works especially well for solo founders, pre-launch tools with a Twitter presence. As a social & short-form play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Social & short-form
- Best for: solo founders, pre-launch tools with a Twitter presence
- Effort: Low
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does social & short-form work for this?
Recurring community prompt threads already have eyeballs, so dropping your product there borrows that attention for free.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com