HowTheyGotUsersHowTheyGotUsers

Build a Waiting List, Then Notify It on Launch Day

Build a Waiting List, Then Notify It on Launch Day is a first users & traction tactic for getting your first users: Collected a pre-launch waiting list via an early announcement, then on launch day pinged that list and posted on Twitter, landing the first paying customer same day.

It's a strong fit for teams of almost any kind, and works especially well for Solo founders without a large existing audience. As a first users & traction play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

First users & tractionLow effortFast

Why does first users & traction work for this?

A primed waiting list gives you a ready pool of intent on day one instead of starting cold at launch.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Build a Waiting List, Then Notify It on Launch Day" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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