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Build a Press Kit Before Pitching Journalists

Build a Press Kit Before Pitching Journalists is a cold outreach tactic for getting your first users: Assemble a complete, ready-to-use media kit on your site so reporters have everything to write a story, then lead outreach with a link to it.

It's a strong fit for Newsletters / media teams, and works especially well for any product seeking earned media / PR. As a cold outreach play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachMedium effortMedium

Why does cold outreach work for this?

Reporters cover you far more readily when the research and sourcing work is already done for them.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalNewsletters / media

Frequently asked

What kind of products does the "Build a Press Kit Before Pitching Journalists" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build a Press Kit Before Pitching Journalists" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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