Build a Multiplayer Product Played Inside the Chat Itself
Build a Multiplayer Product Played Inside the Chat Itself is a product-led growth tactic for getting your first users: He launched 'chatgames' (a virtual escape room and choose-your-own-adventure) that groups play together directly inside Discord, so the product spreads through group play and server invites.
It's a strong fit for teams of almost any kind, and works especially well for Social, game, or collaboration products. As a product-led growth play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: Social, game, or collaboration products
- Effort: High
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
Embedding a multiplayer loop where the audience already chats turns every play session into organic exposure to new potential users.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com