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Borrow Reach by Commenting on Your ICP's Feed

Borrow Reach by Commenting on Your ICP's Feed is a social & short-form tactic for getting your first users: Instead of only posting your own content, you leave thoughtful, value-adding comments on posts from people your ideal customers already follow, capturing impressions from an audience that is not yours yet.

It's a strong fit for Agencies / services, B2B SaaS, and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, agencies, founders building a brand. As a social & short-form play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formLow effortSlow

Why does social & short-form work for this?

Your dream clients are already gathered in the comment sections of accounts they trust, so a substantive comment puts you in front of them with credibility you did not have to build an audience to earn.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / servicesB2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Borrow Reach by Commenting on Your ICP's Feed" tactic work for?
It is a good fit for Agencies / services, B2B SaaS, and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Borrow Reach by Commenting on Your ICP's Feed" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Best SaaS Marketing Strategies for 2026, is in the paid library.

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