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Anchor With Three Tiers and a Decoy

Anchor With Three Tiers and a Decoy is a pricing & monetization tactic for getting your first users: Structure your pricing page so the option you actually want people to buy looks like the obvious deal — using a premium tier, a higher-priced monthly plan, or a hard-to-divide bundle as the reference point.

It's a strong fit for B2B SaaS and Info products / courses teams, and works especially well for any (especially SaaS, paid apps, info products). As a pricing & monetization play, plan for low effort and expect results to show up quickly, all grounded in 5 linked primary sources.

Pricing & monetizationLow effortFast

Why does pricing & monetization work for this?

People judge price by comparison, not in absolute terms; flanking tiers give skeptical buyers a safe middle while steering confident buyers up, and a non-divisible bundle blocks the mental "is this worth it per unit" objection.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaSInfo products / courses

Frequently asked

What kind of products does the "Anchor With Three Tiers and a Decoy" tactic work for?
It is a good fit for B2B SaaS and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Anchor With Three Tiers and a Decoy" tactic verified?
It is drawn from 5 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via $120K in 24 Hours and Exit Five Community, is in the paid library.

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